OWANBE NAIJA — Case Study | ELADAMIS A developing event-vendor platform, beginning with a focused local launch. Marketplace planning and mobile-first platform direction.
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PLATFORM DIRECTION In development

Connecting celebrations with the people behind them.

A developing event-vendor platform, beginning with a focused local launch. Bridging event planners, celebrants, and verified vendors into one seamless digital discovery marketplace.

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This project is actively in development. The architecture shown represents strategic product planning and mobile interface design; live vendor onboarding is scheduled for subsequent phased rollout.

PROBLEM STATEMENT

The challenge.

Organising traditional and modern celebrations across Nigeria and the diaspora is notoriously fragmented. Event hosts spend hours messaging vendors across disparate WhatsApp chats, Instagram DMs, and word-of-mouth referrals.

Pricing is opaque, availability checks are slow, and vendors struggle to showcase verified portfolios to clients outside their immediate geographic circles.

STRATEGIC SOLUTION

The direction.

Start with a defined location, useful vendor categories, and clear inquiry journeys. Build the first phase around frictionless discovery and practical operational support.

Vendor discovery and service categorization
Profile and quotation journey planning
Mobile-first progressive platform experience

Core Vendor Taxonomy

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Venues

Capacity, amenities, location

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Catering

Menus, tastings, headcount

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Photography

Lookbooks, video, coverage

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Music & MCs

Live bands, DJs, entertainment