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OWANBE NAIJA

Connecting celebrations with the people behind them. A developing event-vendor platform, beginning with a focused local launch.

OWANBE NAIJA Case Study Mockup
Platform direction / In development
A celebration.
A community.
A connection.
Venues Catering Photography
OWANBE NAIJA · Concept presentation

This project is actively in development. The artwork shown is a conceptual presentation; no live platform or performance results are claimed.

The challenge.

Organising traditional and modern celebrations across Nigeria and the diaspora is notoriously fragmented. Event hosts spend hours messaging vendors across disparate WhatsApp chats, Instagram DMs, and word-of-mouth referrals. Pricing is opaque, availability checks are slow, and vendors struggle to showcase verified portfolios outside their immediate geographic circles.

The direction.

Start with a defined location, useful vendor categories and clear enquiry journeys. Build the first phase around frictionless discovery and practical operational support. Focus on vendor discovery, profile and enquiry journeys, and a mobile-first progressive platform experience.

  • Vendor discovery & service taxonomy (Venues, Catering, Photography, Entertainment)
  • Profile & quotation journey planning
  • Mobile-first progressive web architecture
  • Direct event host enquiry management
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